Monday, May 14, 2012

Who Will You Be: Reno Test


We've been testing our new campaign to make it the best it can be when many chapters use it to attract freshman this fall. Our first test was University of Southern California and the 2nd was University of Nevada--Reno, where we tested, especially, lines students might say to lead someone from one visual panel to the next.

We had alot of positive feedback, as well as constructive criticism. I'll share my favorite student response (of course positive):

"Do more proxe stations like these. I had such an easy time transitioning from one poster to another with this one. I thought this campaign was awesome and was quite successful."

Pics from Reno:

Panels 3 and 4-- voting on character traits and the story of the Lost Son
Panels 1 and 2--Celeb's real and stage names, Participant's posted nicknames
Panels 1 and 2
Look how many people participated: the nickname board is covered!

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